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Recently, I met with a new client who called me because he is getting published, a huge accomplishment for any aspiring writer. As we began to dive into the creative process with our eye on how to initiate and establish an ethos (our word for personal brand) while also leading up to promoting the new book, a divine thing happened: he spoke his vision, the dream he’d yet to give words to.

This happens often when I’m in process with an artist, writer or entrepreneur: for the first time in their lives they speak out the truth of a dream or a vision which has long been planted in their hearts. Giving breath and words to our great hopes has value for so many reasons.

Marketing, Personal DevelopmentJesse IhdeApril 25, 2017vision, branding, personal branding, entrepreneurComment

On Personal Branding

Last week Jen Hatmaker vulnerably shared her pain in response to what she called, “The Christian Machine” taking her down after she came out of the closet affirming same-sex marriage as holy. That is its own nightmare and not the one I’m tackling today because I don’t yet have gracious words for the Machine, whoever they are.

But the ensuing conversation regarding Personal Branding has been fascinating to me.

Marketing, Personal DevelopmentJesse IhdeApril 20, 2017Jen Hatmaker, Christianity, Beth Moore, Marketing, Personal Branding, Brand, Branding, Ethos, Social Media Marketing